Your Safe Space to Run a Creative Business Like the Whole Woman You Are
This isn’t just about scheduling your week or tracking your to-do list. The Playbook is where the chaos in your head meets the clarity you’ve been craving. It's where design meets intention, and business finally starts to feel personal, doable, and even beautiful.
Here’s what you really get:
✨ Part One: Authentic Success (The Soul Stuff)
This is where the Playbook begins—not with tasks, but with truth. These first pages ask the questions no client ever will, but every designer needs to face:
- What does success look like for you—not the algorithm, not your parents, not that designer on Instagram?
- How do you want your days to feel?
- What do you value in work, in life, in the way you spend your time?
Because real success starts with knowing what you’re actually aiming for.
These prompts are gentle but powerful, helping you build a business that reflects your values—not just your skillset.
💼 Part Two: The Business of Design (The Strategy Stuff)
This is the real gold. The hard-to-Google stuff. The what-they-never-taught-you-in-design-school section.
You’ll learn how to:
- Set your own pricing structure (with confidence)
- Create quotes that sound professional and personal
- Build timelines that protect your peace and your deadlines
- Onboard clients like a boss (without the awkward back-and-forth)
- Run projects from first brief to final invoice—with systems, not stress
You’re not just a designer. You’re a business owner. And this section helps you start owning that title.
✍️ Part Three: Guided Creative Strategy
This is where your ideas grow legs.
The guided prompts here help you think like a strategist—not just someone making things look good. It walks you through questions that uncover the why behind every design decision.
Whether you’re working on branding, packaging, social media, or an annual report—these tools help you dig deeper, ask smarter questions, and communicate your vision with clarity.
You won’t just look like you know what you’re doing. You’ll actually know.
🗓️ Part Four: Weekly & Daily Planning (The Grounding Stuff)
The diary pages are undated—so you can start whenever, pause without guilt, and keep your rhythm your own.
Every week gives you space to:
- Set intentions
- Plan your top three priorities
- Check in with your energy and schedule rest (finally!)
- Reflect on what worked and what needs adjusting
Each day has a vertical layout to block out time, prioritise tasks, and leave space for notes or sketches. It’s productivity that flows with your creative process—not against it.
📓 Part Five: The Notes Section (The Wild Space)
The back of the Playbook is yours.
Use it to track client calls, sketch packaging ideas, mindmap your next big dream—or just brain-dump the 99 tabs open in your head.
It’s structured but free. Because your best ideas don’t live in spreadsheets—they live in moments, and you finally have a place to capture them.
BONUS RESOURCES
You also get access to the Digital Toolbox—a curated collection of editable templates for every part of your freelance life:
- Brand strategy docs
- Proposals
- Email scripts
- Project timelines
- Client onboarding packs
- Print proofing sheets
- Creative direction forms
- And more
Use them in Canva, InDesign, or Illustrator. No tech drama. Just clarity.
Housed in NOTION.
